FIERCE and SCHEELS Forge Exciting Multiyear Partnership

FIERCE United is delighted to announce its new three-year partnership with SCHEELS, an employee-owned major sporting goods provider and retailer headquartered in North Dakota. The partnership includes naming rights on competition jerseys and support of each other’s expansion in the Austin area. SCHEELS will support equipping FIERCE’s New Futsal Facility opening in Leander this summer, and FIERCE will help welcome SCHEELS as it opens a new location in Cedar Park later this year. 

The partnership strengthens FIERCE’s mission to provide high-quality programming and equipment for FIERCE players as well as training, camps, and futsal leagues to community youth. The partnership also continues SCHEELS’ history of providing philanthropic support to each community in which they are located. The club is delighted to see SCHEELS support local competitive sports, community values, and join FIERCE in its efforts to empower girls on and off the field! 

“FIERCE United is thrilled to partner with SCHEELS in support of our shared mission of developing young people into citizens and leaders through sport,“ said Rachelle D’Amico, Interim Executive Director of FIERCE.

Cedar Park SCHEELS Store Leader Lucas Hachmeister stated “SCHEELS is excited to partner with FIERCE United as they continue expanding opportunities for athletes in the area. Supporting organizations that invest in youth development and community impact is something our employee-owners care deeply about, and we are proud to be part of the future growth of the FIERCE United program.”

FIERCE United looks forward to the positive impact this partnership with SCHEELS will bring to youth sports and the overall community!

About FIERCE United

Established in 2019, FIERCE United is the only female-only youth soccer club in Central Texas. FIERCE provides players with year-round, soccer and futsal opportunities in a community that fosters total player development, inspires a lifelong passion for the game, and focuses on empowering girls on and off the field. Adhering to its player-focused mantra “Be Different”, FIERCE inspires its members to be Fearless, Intelligent, Enthusiastic, Respectful, Coachable, and Empowered,  so when they step off the field, they do so as life-ready leaders.

About SCHEELS

In 1902, the Scheel Family opened a small hardware and general merchandise store in Minnesota - the first SCHEELS store that paved the way for the brand. After 70 years, the Scheel family shifted its focus from hardware to sporting goods. This momentous decision altered the trajectory of the brand and shaped SCHEELS into the company it is today. In addition to providing the best products, SCHEELS looks to provide an overall experience for customers. Presently, SCHEELS’ mission is committed “to be the best retailer in the USA in the eyes of our customers, associates, and business partners.” (SCHEELS “Our History”)