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The FIERCE Way

Committed to "Be Different"

FIERCE was founded in 2019 to challenge the status quo in youth athletics, including the following troubling national trends in girls soccer.

Male-Ruled

Men run nearly 90% of youth clubs in the ECNL, with many clubs not having a single women in leadership.

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The Washington Post

Pay to Play

The escalting expenses and excessive travel have excluded access to youth sports such as soccer for far too many families.

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The New York Times

Injury & Burnout

Female athletes have a
46x increased risk of ACL injuries than their male counterparts in cutting sports such as soccer.

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Mass General Brigham

Kids Quitting

The average child today spends less than three years competing in a sport, with most quitting entirely by the age of 11.

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Aspen Institute and

Project Play

Mental Health

Feelings of persistent sadness and hopelessness has increased by about 60% among teen girls over the past decade.

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Centers for Disease Control and Prevention

Retention Differences

Girls leave soccer between 8th and 12th grade at a higher rate than boys - 53% of girls vs. 31% of boys.

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Aspen Institute and

Project Play

FIERCE Differentiators

Club Philosophy

Mission, Vision, Values
Club Technical Plan
Coach Development
Player Development

Guided by our mission.

Supported by our technical plan.

Strengthened by a commitment to develop our coaches.

Devoted to prioritizing player development over everything.

Coach Kamille Cervantes teaching FIERCE players

We are more than coaches - we are role models and teachers invested in the overall health, safety, and development of our players. Trainings support the holistic development of each individual player in game-like environments.

Training Method
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We develop players who attack the game with and without the ball. Players become masters of the ball first, then masters of the game at the team level. Players are empowered to read the game and make autonomous decisions.

Tactical Style
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 FIERCE considers the physical, cognitive, and psychosocial needs of children at each stage of development. Our club curriculum targets specific objectives at each age to create well-rounded players and life-ready leaders. 

Player Framework

Contact Us

P.O. Box 202273
Austin, TX 78720
(512) 366-5056

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© FIERCE United

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